By Charlie Carr If I asked you to name a South American country with sky-high inflation rates and in the midst of economic turmoil, chances are you would say Venezuela. But, in fact, this is also applicable to Argentina, a country literally named after ‘silver’ (argentum in Latin). A country which was one of the richest in the world 100 years ago, now lies on the brink of meltdown. So where has it all gone wrong? The story of Argentina during much of the 20th Century has been one of instability. With military coups in 1930, 1943, 1955, 1962, 1966 … Continue reading Don’t Cry For Me, Argentina

By Georgia Kitchener In our busy twenty-first century lives, we are often short of time but still overwhelmed by the choice of products when shopping; this is why branding and imagery are so important to consumers and beneficial for producers. In this generation, pressure and time constraints often lead people to be impulsive and select products on appearances that ‘jump out’ at them. It has been found that our human instinct is to primarily recognise colour, which emphasises the importance of effective branding in our everyday lives, such as in the supermarket, or in advertisements on the bus or television. … Continue reading How does Branding Brand Us?