By Georgia Kitchener What are memories? How do we manage to maintain memories vividly from years ago? How do all of these memories seem to “fit” and be stored? Psychologists are keen to find answers to questions … Continue reading The Complexity of Human Memory
By Joseph Sparke Humans have been telling stories for a very, very long time. Some would argue that the capacity to tell, to understand and to pass on stories, is the defining characteristic of humanity and what separates us from … Continue reading Great Escapism: The Secret of the Story and its Power Upon Us
By Charlie Carr The blockbuster film ‘Avengers: Infinity War’ has taken the world by storm. Not only does it have a shocking twist at the end, which left many fans crying or angry, but its villain, Thanos, poses an interesting … Continue reading The Return of Malthusianism
By Georgia Kitchener In our busy twenty-first century lives, we are often short of time but still overwhelmed by the choice of products when shopping; this is why branding and imagery are so important to consumers and beneficial for producers. … Continue reading How does Branding Brand Us?